Posted 1 month ago
Technology is for Moms.
Seriously. It is.
Web and consumer technology companies generally track users, customers, and activations as their metrics for success. Typical. I’m not sure users/customers/activations are all that indicative of mainstream success, though. The best current measurement for mainstream success, I think, is the mom factor.
Think about it. The most popular technology is largely used by, and is, arguably, made for moms. Facebook? You’re mom is on it. My mom is on it. My mom’s mom and dad’s mom are on it. iPad? My dad’s mom has one. My friends are buying them for their moms. iPods and iPhones (and Kindles)? MOMS. Email? Moms run it. Current up and comer’s Twitter and Pinterest? Momfest 2012. Amazon, Etsy, and the rest of ecommerce? MOM MOM MOM.
Tech and moms are on a collision course. Nothing is sacred, no one is safe.
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